Each of Selco’s 66 branches gave customers the chance to win £200 worth of Sainsbury’s shopping vouchers, simply by being the first person into a store wearing an item of Selco merchandise.

The quickfire initiative, which saw the company gave away more than £13,000 in a few hours, was promoted on social media through Selco’s Facebook, Twitter and Instagram pages.

Carine Jessamine, Marketing Director for Selco, said: “We are always looking at innovative ways to give something back to our loyal customer base and this certainly brightened up an otherwise dull Monday morning in October.

“All [our customers] had to do to claim the prize was be the first person into their branch that morning wearing something with Selco branding.”