International bathroom manufacturer VitrA has expanded its UK sales team with the appointment of Darren Bailey as Area Sales Manager for the Midlands.

Darren will be responsible for VitrA’s Bathroom and Signature portfolios.

He has had a long career in the bathroom industry, spending 15 years as a showroom manager where he specified high-end products, including VitrA's. Darren has also worked for Davroc as a Business Development Manager.

Of his appointment, Darren said “I have always wanted to work for VitrA. The company has the entire bathroom covered under one roof. Understanding the retail perspective will allow me to strengthen relationships with our existing retail partners whilst establishing important partnerships with new ones. There are so many exciting innovations planned for 2020, I am delighted to be part of VitrA’s continued growth.”

Darren Paxford, National Sales Manager for VitrA, said “Darren is well known and respected in the bathroom industry. His undoubted experience and reputation will be a real asset to our expanding team.”