Independent retail wholesaler groups and the Builders Merchants Federation are putting their weight behind April’s consumer awareness campaign, National Home Improvement Month.
The campaign is the initiative of the suppliers’ trade association BHETA and many of its members and leading brands are sponsors and supporters of the campaign.
National Home Improvement Month will be encouraging consumers to improve one area of their homes during the month of April. To help with this exciting challenge, BBC presenter, DIY enthusiast and property developer Georgina Burnett will be an official ambassador.
The campaign will use social media to encourage, motivate and enthuse people to re-engage with home improvement projects using the tag line ‘Love The Home You Live In’.
The dedicated National Home Improvement Month website features ideas and information, blogs and 'how to' videos. There will also be marketing materials for retailers including point of sale, posters, and press adverts, to enable them to promote their participation and drive sales at store level.
Not ignoring the trend of ‘Do-it-for-me’ and the use of tradesmen, the Builders Merchants Federation will also be promoting the campaign through its members’ branches, recognising the importance of white van man and the jobbing builder to the home improvement sector.
BMF CEO John Newcomb said: "The BMF is delighted to support National Home Improvement Month this year and we will be encouraging our members to take part too.
“It's an excellent platform for both our merchant and supplier members to raise awareness of the importance of materials supply to enable both home and garden improvement.”
