A new Sales and Marketing Director has joined SIG, hoping to modernise its approach.

Stacey Morgan will be taking on the role in the construction materials supplier’s distribution division. He will report to Managing Director David Walmsley.

Previously, Morgan worked in the same position at energy supplier Flogas. During his 25 year career in the industry he has led sales teams at DCC, Regus, Yell and Equifax.

Morgan’s new job will involve evaluating SIG’s sales effectiveness and customer service by travelling to different branches to meet customers.

He said: “SIG is a great company with great people, but like many companies built on traditional values and long history it is in need of fresh direction and a more modern approach to sales and service.

“To be a part of this transformation, leading the improvements across our sales, service and marketing functions is something I‘m looking forward to being involved with.”