Following Simon Bicknell’s switch to the position of marketing development director, Toolbank has promoted Paul Maxwell to the position of sales director for UK and Ireland.

“We are absolutely delighted to be able to promote such a high calibre candidate from our own team, and Mr Maxwells’s vast experience in all areas of the industry will help us further improve our performance for both customers and suppliers,” said chief executive Wayne Flory.

“One of his first tasks will be to work with our sales teams to launch the 2016 Real Deals for You Christmas campaign and the 2016/17 Big Blue Book Catalogue next month – so he will have a busy and exciting start to his role”

Mr Maxwell’s career has covered virtually every role within Toolbank, from working in the warehouse to senior sales management during his 16 years with the business, as well as 15 years in various sales and management roles at Bahco.