Emma Hoten-Pool has joined the business as Commercial Director.

Drylining, insulation and M&E solutions distributor etag is celebrating its 20th anniversary with the appointment of a new Commercial Director, a move it says provides the perfect foundation to kickstart an ambitious growth strategy.  

Emma Hoten-Pool has recently joined the business as Commercial Director, with an extensive commercial background in the construction supply sector, focusing on strategic growth, operational improvements and data-driven marketing for numerous builders’ merchant firms, as well as utilities, manufacturing and e-commerce businesses based in the UK and Europe.

Emma’s most recent appointment was as Strategic Markets Director for Radius Systems, where she led the redesign and management of category, marketing and business information teams to drive product development for the UK’s gas and water distribution networks. 

It follows the appointment of Tony Taylor as CEO, who joined the business last September with 25 years’ experience in the construction industry. He spent 20 years with Saint-Gobain in roles such as Category Director, Regional Managing Director for London and the South East, and Managing Director of the business’ Local Merchant Group.