Wilsonart UK has announced the appointments of Steve Fisher as Product Lead for the UK & Ireland, and Emma-Louise Braham as Junior Product Manager.

Fisher brings a wealth of experience to Wilsonart, having spent 16 years at International Decorative Surfaces (IDS), most recently as Product Director. Meanwhile, Braham joins from Nobia with a decade of experience in product design and project management, to further strengthen the team.

Together, they will leverage their extensive expertise, including global product launches and market introductions, to create innovative designs across Wilsonart’s portfolio of brands which include Bushboard and Wetwall.

In her new role, Braham will focus on monitoring the evolution of product design across the home interiors market to stay ahead of trends, while Fisher looks to develop innovative, market-driven products that cater to the diverse preferences of the market and buyers.

Commenting on his new role, Fisher said: “My experience in the industry has given me the opportunity to oversee product streams from concept to completion. This hands-on approach has allowed me to gain a deeper understanding of both the product and the market, which I’m eager to share with our customers. 

“It’s always been my goal to bring something new and inspiring to the market. Therefore, when it comes to product design, it’s important to consider all angles and think about the wider needs of the market and buyers, as well as the business.”

Braham expressed her enthusiasm, saying: “With the introduction of new technological advancements and prioritisation of sustainability, I’m eager to be a part of a company adopting production practices and design methodology that work towards minimising environmental impact. I’m thrilled to join these efforts and introduce innovative designs to the wider market.”