Plumbing and drainage manufacturer Wavin has launched a specialist development team to support merchants nationwide.
According to the company, the investment in a new field-based branch development team is driven by a commitment to supporting builders merchants and the wider construction industry. The team will aim to ensure the business remains attuned to the unique challenges merchants face in the dynamic construction landscape.
The team will comprise 13 business development experts and cover regions across the breadth of the UK, where they will assist large merchants, such as Jewson, as well as smaller, independent businesses. The support offered will include POS training and product assistance across Wavin’s portfolio. The team will also deliver trade events at branches and help with remerchandising.
By actively collaborating on marketing campaigns, promotional events and education initiatives, the manufacturer says it aims to bolster the success of its merchant partners, helping them thrive in an ever-evolving market and contribute to the broader success of the construction sector.
Dan Scott, Vice President of Northern Europe at Wavin, explained: “With a rich history with merchant partners dating back decades, Wavin has consistently prioritised collaboration with partners to improve the standards of construction materials and solutions on offer.
“Our deep understanding of the sector enables us to tailor our support through customised product offerings, efficient logistics, and comprehensive training programs. Coupled with our single source of supply, merchants can be confident that all their plumbing and drainage needs are catered for through a dedicated team.
“Sustainability is a cornerstone of Wavin’s approach, and this commitment extends to our support for builders merchants. By promoting environmentally-friendly solutions, we empower merchants to align with the growing demand for sustainable construction practices. This enhances the merchant’s product portfolios and positions them as responsible contributors to the industry.”
