Waterline has announced the promotion of Steve Flynn to the role of Northern National Sales Manager.

Flynn, who has been with the company for 14 years, will now oversee six Regional Sales Managers (RSMs) across the North of the UK, while continuing his responsibilities as the Regional Sales Manager for the East Midlands.

With nearly a decade and a half of dedicated service, Flynn is one of the longest-serving members of Waterline's sales force. According to the company, his depth of experience and strong leadership have been integral to Waterline's growth and success in the East Midlands, and this promotion reflects his exceptional contributions to the business.

"I'm excited to take on this new role, supporting our RSMs in the North while continuing to serve the East Midlands area," said Flynn. "Waterline has been my professional home for many years, and I’m eager to further contribute to the company’s success in this new capacity."