Vitra has announced the appointments of Amanda Raine as Marketing Director, and Sam Cooke as Retail Sales Director.

Raine takes over from Margaret Talbot, who retired after 8 years with the business at the end of May, while Cooke replaces Darren Paxford, who headed sales for 27 years.

Raine joins from her role as Head of Brand and Communications at the Bristan Group, bringing over ten years of experience in the bathroom and construction industries. She has also held product and marketing roles with Travis Perkins and Wolseley. 

She will lead VitrA’s strategic marketing initiatives, drive brand growth, and develop customer relationships across all customer groups, including architects, designers, and the specifying communities.

Raine said: “VitrA is an innovative bathroom brand with impressive design and manufacturing expertise.  The award-winning experiential London showroom in Clerkenwell is a compelling resource for VitrA and its customers - I am thrilled to be part of the next chapter.”

Cooke joins VitrA from distributor Davroc, where he was Director of Sales, representing some of the biggest bathroom brands as well as Davroc’s own brands. His experience is comprehensive, covering many routes to market, having also worked with Triton Showers, Irsap, Vokera and Wolseley.

He said: “Joining VitrA is a terrific opportunity to build on years of industry experience. I’ve collaborated with the team at VitrA for many years through Davroc, so I am delighted to be part of the brand’s future.”

Managing Director Steve Breen commented: “I would like to acknowledge the hard work and years of dedication both Margaret and Darren have given VitrA – we all wish them well in their new adventures. 

“The VitrA story now continues in the capable hands of Amanda and Sam – both bring unique experiences and understanding of bathrooms in the UK. Welcome to the team.”