Rob Bullock has joined to take the way it supports its merchant customers to “the next level”.

One of the UK’s leading independent suppliers of landscaping solutions has created a new role by appointing a new Director of Customer Experience in a bid to take the way it supports its merchant customers to “the next level”.

Rob Bullock has joined Talasey to look at ways in which the company can improve its “end-to-end” service delivery as part of a wider brief for the company to be more efficient and deliver greater value as a supplier.

Bullock brings a wealth of sales, customer service and tech experience to the role and is looking to cherry-pick best practices from a range of industries to improve the experience of merchant customers throughout the entire journey of purchasing products.

He said that the Scunthorpe-based company – which recently celebrated its 20th anniversary – can, for example, learn lessons from the use of technology by online retail platforms as it eyes continued growth moving forward.

“Given Talasey’s standing in the industry, it’s evident that it already has a great team and processes in place – but it has a genuine hunger to go to the next level with continuous improvement and constant refinement of its processes,” he said.

“We can see an opportunity to make a series of marginal gains to refine and develop our end-to-end customer experience, which will continue to make Talasey the supplier of choice in the merchant sector.

“It’s an exciting time to be part of Talasey – especially with the feel-good factor around the 20th anniversary of the business – and I’m looking forward to playing a key role in the continued growth.”