Swift, the kitchen appliances, sinks, taps and accessories wholesaler, has announced the appointment of Anthony Sant as Joint Managing Director.

Sant joins Chris Honer, the current Managing Director, and Operations Director Sharon Honer to form a new management team committed to driving Swift's continued growth and innovation.

Sant has held key roles at AO Group, AO Business, AO Recycling and WEEE Reuse it. As the Managing Director of AO Business and Group Business Development Director at AO World, he was instrumental in the expansion of the company's B2B proposition, achieving notable revenue and profitability growth. His previous roles also included significant contributions to recycling and reuse initiatives.

Anthony Sant said: "I am thrilled to be joining the Swift team and look forward to working closely with Chris and Sharon to drive the company's continued growth. Swift has an outstanding reputation for customer service, quality and innovation, and I am excited to be contributing to its continued success.”

Chris Honer said: "We welcome Anthony and look forward to leveraging his expertise in business development and his vision for growth are exactly what we need to expand our customer base and take advantage of market opportunities.”

The company has also recently restructured its sales team to adopt a stronger proactive account management and digital focus. This strategic shift will better align the company with the customer behaviours and needs.

The new management team at the Stoke-on-Trent operation now consists of Chris Honer, focused on sales and marketing; Anthony Sant, overseeing strategy, IT, purchasing and finance; and Sharon Honer, who continues her role as Operations Director, with responsibility for customer experience, warehousing, and logistics.