Stuart Hobbs has been promoted to the position of Chief Executive Officer of Rothley, while he is replaced by Adam Dale as Managing Director.

Hobbs, who, since joining Keith Ashbourne on a transformative mission in 2019, has played a pivotal role in the company’s success, has been instrumental in transforming Rothley into a thriving, forward-looking business. Under his guidance, Rothley has evolved into a dynamic and innovative supply partner for its rapidly growing UK customer base and has simultaneously expanded rapidly in American and European markets, says the company.

Looking ahead, Hobbs will focus on steering Rothley’s strategic activities on the global horizon upon which Rothley now operates.

Dale, who has been a vital part of Rothley’s leadership team and commercial strategy over the past year, brings extensive experience and a fresh perspective to the position. He will oversee all aspects of Rothley’s UK business and focus on continuous improvement, ensuring the company delivers exceptional products and services to its customers.

Stuart Hobbs, CEO at Rothley, said: “The positive transformation that Rothley has accomplished in just 5 years stands as great testament to the tenacity and optimism of both our UK and China based teams, as well as the resilience of the Rothley brand.

“The success that we have achieved has been diverse, with new global markets and of course the attention demanded by the rapidly changing UK channel terrain. Such rapid and diverse growth could only be fully capitalised upon with an expansion of our strategic leadership team and we were rather fortunate to have found in Adam, a skillset which I’m certain will consolidate and grow our UK focused business partnerships, providing additional capacity to fully leverage Rothley’s exciting global opportunities.”

Adam Dale, Managing Director at Rothley, added: “I’m truly delighted and proud to have been given this opportunity to progress into the role of Managing Director of Rothley.

“I’d like to thank Stuart Hobbs, Keith Ashbourne, Ken Xu, and Mavis Zheng for their confidence in me to continue steering this 200-year-old business towards even greater achievements. The position of Rothley MD is pivotal in achieving success in such a well-respected industry. It’s an exciting time of change, and I’m focused on transforming that into tangible results while expanding the culture of innovation and continuous improvement.

“Having the right culture at Rothley is something I deeply value. I firmly believe that we are all here because we want to make a difference in our customers’ lives.”