Plasson UK has appointed Victoria Fiddies as its new Sales Director, as the company continues to expand its sales strategy to target new market areas.

With a strong 12-year background in senior management and Director roles at manufacturers within the construction industry, Fiddies brings with her a proven sales track record and a vast knowledge of Plasson's key market sectors, including merchants and contractors. Her extensive network and wealth of leadership skills will play a vital role in ensuring a successful execution.

Fiddies commented: “I’m really excited to step into the Sales Director role and lead the sales team at Plasson. My focus will be on delivering their many innovative solutions to an emerging customer group, while continuing to strengthen their current position in the market. This begins with an exciting restructuring of the sales team.”

Simon Merckel, Managing Director of Plasson UK, added: “We are delighted to welcome Victoria as our new Sales Director. Her experience and fresh perspective will be invaluable to Plasson as we look to pursue new avenues for growth. We’ve already seen her proactive mindset in action, and I’m confident she will have a positive impact on our team and customers.”