KBB Distributor PJH has launched a suite of IT tools designed to support both its retailers and their customers through the ‘research’ stage of the sales journey.
The new marketing tools aim to complement PJH’s exisiting marketing materials, such as brochures, point-of-sale and its virtual showroom, which, together, forms part of the company's vision for customers to “Imagine, Experience, Realise” its portfolio of products.
One of the key features of the new platform is Augmented Reality (AR). PJH’s AR tool is facilitated through QR codes on its printed brochures and sales literature that allow those with a smart phone or tablet to see not only additional product features and benefits, but also visualise products in a real-world environment.
PJH has also launched a Virtual Reality (VR) tool, which, using a VR headset, transports customers to a virtual environment where they can not only view products but also interact with them for a totally immersive experience, according to the company.
Speaking about the new technology marketing support tools, Sally Hough, PJH’s Multi-Channel Marketing Manager, said: “The benefits to our retailers are enormous; the AR and VR allows them to demonstrate more products than their current range of displays, it allows them to support consumers, now able to experience products in their own space, on their buying journey, and also easily demonstrate product features.
“The end consumer is extremely tech savvy and looking increasingly to new technologies as an integral part of their buying process, especially when researching product features and benefits where being able to get a ‘real-world’ feel for a product can help secure a sale.”
