PJH has announced the appointment of Samantha Mitchell as its new Marketing Manager to support its Bathroom, Appliance, Sink and Tap categories.

Before joining PJH, Mitchell honed her skills in various marketing roles, accruing over 15 years’ experience, most recently serving as Marketing Manager at Taziker, where she led successful marketing campaigns and initiatives.

Mitchell is also tasked with developing and executing comprehensive marketing strategies for PJH own-brands – such as Prima Appliances, Sinks & Taps – with her responsibilities including managing marketing collateral, developing brand websites, creating compelling content, and liaising with external agencies to enhance the company’s market presence.

Reflecting on her new role, she said: “I am pleased to be joining PJH; the company’s dedication to its employees, and its clear vision for the future drew me to this opportunity. I am excited to contribute to our own-brands’ growth, move them to the next level, and to implement innovative marketing strategies that resonate with our customers."

Kimberley Cooper, Head of Marketing & Product, PJH, added: "We are thrilled to welcome Samantha to our growing team. Her extensive experience and fresh perspectives on marketing are exactly what PJH needs as we continue to expand our reach and influence in the industry. Her strategic vision will be invaluable as we move forward with our ambitious growth plans."