Lee Palmer has been appointed as Sales Director for Sanipex Group in the UK and Ireland.

Palmer brings with him a wealth of experience in the UK bathroom industry having spent 17 years with Vado, where he was Sales Director for the last five. 

His expertise in the specification sector will help focus on the growth in demand for the groups BAGNODESIGN bathroom brand. Palmer will also focus the team on growing sales through a selected network of contract merchants and committed retail partners.

Commenting on the appointment, Daryl Barker, Group CEO at Sanipex, said: “This is an exciting time for Sanipex, as we continue to expand globally with particular emphasis in the UK project and specification sectors, utilising our A&D centre in Clerkenwell.

Palmer will join Sanipex officially in March 2024.