Kerridge Commercial Systems (KCS) has announced its strategic rebrand to Klipboard.

According to the company, this change aims to reflect its evolution as a "unified, forward-thinking organisation dedicated to delivering industry-tailored solutions across wholesale distribution, automotive, field service, retail, rental, transport management and manufacturing sectors". ? 

Klipboard serves 52,000+ customers in 70+ countries; businesses of all sizes – from SMEs to enterprises. Under the leadership of CEO Ian Bendelow, the company has executed a dynamic growth strategy, including 25 strategic acquisitions over the past 12 years, each one aiming to enhance the portfolio of solutions it can offer to all of its customers. Coupled with a consistent and significant investment in annual R&D, Klipboard has greatly expanded its technological capabilities and reinforced its commitment to its customers specific needs. 

The Klipboard name and refreshed identity symbolise the integration of the group’s operating brands, unifying its global teams and solutions under a cohesive vision. The rebrand was inspired by the success of the group's acquisition Klipboard.io - a SaaS field service software provider. ?This evolution reflects KCS’s transition into a single global brand.  
 
Ian Bendelow, CEO of Klipboard, commented: “Today marks an exciting milestone as we launch Klipboard. This rebrand reflects our passion for collaboration, innovation, and delivering measurable value to customers. We believe this new name and a contemporary brand identity will help showcase what our amazing teams do and help customers navigate all of our solution offerings under one roof.” 
 
The fully refreshed Klipboard brand identity has been created with input from over 1,500 employees and from client feedback. According to the group, the lowercase “k” signals a fresh, accessible approach and is a nod to the company’s long heritage. The two-diamond symbol represents the synergy between technology and business, emphasising partnership and problem-solving with their customers. 
 
Bendelow added: “The clipboard is a familiar tool for many of our customers. With Klipboard, we’re advancing that legacy into the digital age, empowering businesses to thrive in an interconnected world.” 
 
The Klipboard brand will be rolled out globally in phases during 2025, and over time all solutions will be aligned under a single identity.