James Hardie, a manufacturer of high-performance fibre cement and fibre gypsum building solutions, has appointed Waheeza Tegally as its Head of Marketing for the UK.

Tegally has been appointed to the newly created role which includes an additional remit as Head of European Dealer Events, working closely with the Central European marketing team.

Tegally brings with her over 15 years of sector marketing experience and previously held senior roles at Travis Perkins and Howdens. She has been with James Hardie since 2021 and was previously Marketing Manager.

In her new role she will be working on a range of campaigns, leveraging content marketing alongside more traditional approaches. She will remain part of the UK Senior Leadership Team.

Commenting on the appointment, Lee Bucknall, Country Manager UK at James Hardie, said: “Waheeza’s knowledge of the sector combined with her innovative and creative approach to marketing makes her a valuable member of the UK team and this promotion is extremely well deserved.

“By working closely with our marketing counterparts in Europe we will be able to share best practice and really maximise the support we give to our teams.”

Tegally added: “This is a great opportunity for me and the team to support the UK business, continuing to drive profitable growth in challenging market conditions. I can’t wait to bring all the exciting initiatives we have in the pipeline to the market, including some fantastic new product and service innovations.”