Highbourne Group has made two senior leadership appointments, with Rachel Baldwin joining as Chief People Officer, and Mark Allsop as Chief Digital Officer.

Baldwin joins Highbourne Group with an extensive background in strategic HR leadership, organisational development and change management from her previous roles at Pilgrim's UK and Arriva Plc.

In her new role, she will drive forward the development of the Group's people strategy, supporting colleagues to deliver the best possible experience for its customers.

Under her leadership, Highbourne Group will build on its aim to create an environment where team members feel welcomed, motivated, supported, and empowered. Baldwin will also further develop the company's focus on inclusivity: "Our people are what set us apart. By creating an inclusive environment, we empower our teams to bring their best selves to work, innovate and succeed," she said.

Mark Allsop joins Highbourne Group to lead the digital strategy across all its brands. He brings over two decades of experience working with multichannel businesses across retail and leisure sectors, including Currys PLC and Merlin Entertainment. His appointment as Chief Digital Officer will be critical in accelerating Highbourne Group's digital transformation and growth strategy, driving online revenues, enhancing customer service and improving operational efficiency.

Allsop will support Highbourne Group in driving further advancements in the digital landscape as well as leading its online businesses, City Plumbing Online, Plumbworld and Underfloor Heating Store. "I'm thrilled to join Highbourne Group at such an exciting time. The industry is evolving and customers are demanding more and more innovative ways to trade with us in ways that help make them better businesses. By embracing new technologies and digital solutions, we can build on our work to date to improve the customer experience even further," he said.

Commenting on these new appointments, Dave Evans, Chief Executive Officer of Highbourne Group, said: "Having Mark and Rachel on board strengthens our leadership team and positions Highbourne Group to continue to deliver our growth agenda by better supporting colleagues and customers. Their expertise will be instrumental as we continue to innovate and deliver exceptional service across all our businesses."