Do you have experience running an e-commerce business/channel within FMCG/DIY/Home related products?
- Leading supplier of innovative, design-led products
- Significant growth opportunities in this market, building upon their success in other channels
- Head Office based in the North, but candidates can pretty much live anywhere and WFH
- Successful, growing UK privately-owned business
Our client is a fast-growing supplier of innovative, technology-leading design-led products into multiple sectors. They have an established e-commerce platform.
They just need an experienced Head of E-Commerce to lead this channel, develop and deliver a successful strategy to grow their market share and maximise ROI.
We're open on specific product experience, as long as it’s high volume/high SKU.
Suitable candidates should have a successful track record in a similar Head of E-commerce type role.
Key Skills and Attributes:
- Proven experience in e-commerce management, specifically within the fast-moving consumer goods (FMCG) sector.
- Strong background in paid media campaigns and familiarity with digital marketing tools and platforms.
- Extensive experience in optimising Return on Ad Spend (RoAS) and conversion at the product and category level.
- Demonstrated ability to manage net profit and financial performance in an e-commerce context.
- Must have a deep understanding of the 4P's of marketing — Price, Product, Placement, and Promotion — and can demonstrate how this knowledge has been applied effectively from paid media strategies through on-site commercial execution to drive profitability.
- Must have deep understanding of Google Analytics 4 (GA4) to effectively analyse and leverage data insights for business decisions.
- Excellent leadership and communication skills, with the ability to manage and inspire a team.
- Proficient in using Shopify and integrating various e-commerce tools and systems.
To apply send your CV to jonny@wilsonbrook.com
