Geberit has appointed Danielle Lillis as its new Product and Marketing Director for the UK.

Lillis brings over 20 years of industry experience to the role, having previously held senior positions at major bathroom distributors and manufacturers. Most recently, she served as Sales and Commercial Director at Ideal Bathrooms, where she was responsible for its extensive supplier portfolio, and both the sales and marketing teams.

In her new position, Lillis will lead Geberit's product management and marketing departments, focusing on driving growth in key segments like wall-hung sanitaryware and shower toilets. 

"I've always admired Geberit as a best-in-class manufacturer," said Lillis. "I'm excited to join such an innovative company and look forward to enhancing our product offerings and marketing strategies to deliver even more value to our customers."

Lillis's background as both a supplier and customer in the bathroom industry gives her unique insights that will benefit Geberit's relationships with distributors, installers, and end users. Her commercial acumen and results-driven approach align well with Geberit's focus on growth and market leadership.

Mark Larden, Managing Director of Geberit UK, commented: "We're thrilled to welcome Danielle to the Geberit team. Her extensive experience and customer-centric perspective will be invaluable as we continue to develop premium products and services for the UK market."