ForgeFix has appointed Reeve Cullum to the role of Brand Support Specialist.

With a background in retail and managing trade counters, Cullum brings over five years of experience to his new role. His knowledge of various fixings and tools positions him perfectly in the role, which will see him working with merchants to demonstrate new and existing products to trades people across the country.

Cullum said of his appointment: “I’ve always enjoyed working with ForgeFix’s products, so when this role came along it was the perfect fit. I’m looking forward to meeting more merchants and end-users and getting stuck into in my new role.”

Cullum’s attraction to the industry was solidified during his previous position as General Manager at SB Tools UK, where he worked closely with ForgeFix products. Impressed by the quality and performance of the brand, he developed a keen interest in learning more about the features and benefits of ForgeFix's offerings.