Jean Paul Malum will focus on marketing, brand, and growth strategy, providing leadership and direction to all EMEA marketing managers, product managers and channel account managers.

Leading toilet solutions and water management manufacturer, Fluidmaster, has appointed a new marketing director, Jean Paul Malum, to focus on the Group’s marketing strategies and lead the transition of all EMEA marketing operations into the Fluidmaster family portfolio.

With overall responsibility for marketing and brand development of Fluidmaster’s market leading product portfolio, Jean Paul Malum has been appointed to the role of Marketing Director, EMEA; a vital role contributing to the Brand’s global marketing strategy.

Malum is a highly experienced marketing professional with an extensive career history in the construction and building sector, most recently as Head of Marketing with Donaldson Group.

Malum will focus on marketing, brand, and growth strategy; providing leadership and direction to all EMEA marketing managers, product managers and channel account managers. He will also head-up the group’s EMEA marketing operations through a period of transition as they integrate completely into the Fluidmaster brand.

Using his broad skillset and experience he will ensure implementation globally and regionally of a forward-thinking marketing approach, to maximise efficiencies and promote Fluidmaster’s ongoing growth.

Malum said: “I’m incredibly happy to be joining the Fluidmaster family; a recognised brand celebrated for innovation and originality. I am looking forward to developing the role and building on the firm footing established by the company over its 65-year legacy.”