Fix Radio has launched its first bespoke in-store radio channel with Lords.

The ambition is to work with all the major trade and builder merchants across the UK to provide them with a bespoke music identity and to help boost staff moral and enhance the customer experience. 

Expected benefits to the merchants also include:

• Improved dwell time, customers spending 42% longer in-store
• Bespoke promotional messaging at point of sale
• Create a brand identity
• Tailored music mix to create the right ambience
• Cross-channel marketing synergy with in-store offers

Fix Radio will be lauching a dedicated channel with IBMG - Parkers on 3 September.