Filstorage has appointed Mike Ayliffe as the Regional Area Manager covering the west of England and south Wales, and Steve Elwick as Contract Support Manager.

Ayliffe, who is based in Gloucestershire, started his career as a Designer using CAD systems to create layouts for factories and other commercial and industrial clients. It was here he developed a passion for the storage industry, in particular racking and shelving.

He said: “I really enjoy the racking and shelving side of the industry. It just clicked with me. I like finding the solution that works best for that particular client.

“The main focus for me is builders merchants, timber merchants, and associated  businesses. I cover from the West Country into South Wales and north beyond Birmingham. It is a big area with lots of potential. There’s a vibrant building sector here.”

Elwick brings more than 11 years’ experience of contract management in the storage industry to Filstorage. His role involves supporting the area managers in ensuring they put together precisely the right package clients need to take their businesses forward.

He commented: “I started as a designer and then moved into project management, so I have a high level of technical knowledge and experience. Over my career, I’ve worked across retail, office, industrial storage, heavy duty use, car showrooms, and more on a national scale.”

Mike Gorman, Sales Director at Filstorage, welcomed Mike and Steve to the team, stating: “I believe we’ve appointed two very strong additions to the team in Mike and Steve, both of whom bring significant industry experience and knowledge to the business.

“The west of England and Wales are big markets for us; we have some very loyal customers in the area and I’m sure Mike will do a great job of looking after them.

“Steve’s role will ensure we continue to deliver the bespoke solutions and quality we have become known for in the industry over the past three decades.”