To help achieve its target of tripling the amount of paint cans it has recycled by 2025, Dulux Decorator Centre is calling for all decorators and tradespeople to take part in a ‘Canmesty’ this May.
The one-month initiative aims to drive awareness of the company's free can recycling service, encourage customers to recycle as many paint cans as possible, and inspire them to make can recycling part of their routine throughout the year.
Dulux Decorator Centre’s Can Recycling service, in partnership with Veolia, is a free service available all year round, which allows customers to drop off their empty paint cans from any brand to be recycled, or organise a collection during a scheduled product delivery, to reduce the amount of waste being sent to landfill.
During the month, Dulux Decorator Centre will be aiming to recycle as many paint cans as possible in order to support its wider sustainability goals, drive awareness of its can-recycling service, and work closely with its recycling partner to give empty paint cans a new lease of life.
Collected cans are processed by the Veolia Material Recovery Facility, where plastic cans are shredded, washed, and sent back to the plastics market, while metal cans are melted into new steel, and returned to the general market to create new tools and products.
To celebrate the launch of this initiative, Dulux Decorator Centre will also be running a competition throughout the month. For every empty paint can deposited for recycling, customers will receive an entry into a prize draw to win one of five bundles, which include some of its hero sustainable products, a selection of Lick sustainable accessories, a Dulux Dog Soft Toy, and £100 Amazon gift card.
Duncan Lochhead, Commercial Sustainability Manager at Dulux Decorator Centre, said: “Recycling cans is a simple yet impactful way for all of us to contribute to a more sustainable future. At Dulux Decorator Centre, we are thrilled to provide our customers with a free, quick and convenient service that will help keep waste from being sent to landfill and give the materials a new life.
“Practical issues should never be a barrier to being environmentally friendly and that’s why we expanded our service last year to be able to recycle all paint cans. Sustainability has always been a business priority for us and is now increasingly front of mind for both our customers and their clients.
“This forms part of our sustainability commitments, which I’m looking forward to seeing realised. We are proud to be able to support our customers in making responsible choices at every stage of their project and maximising their environmental credentials.
“This May, I encourage everyone to get involved and make can recycling a key part of their projects now and in the future. I look forward to working together towards achieving our 2025 target. Make sure to save your empty paint cans from your projects, either DIY or client jobs, and bring them down to your local store!”
Dulux Decorator Centre also provides sustainable ways of recycling and disposing of leftover paint through Community RePaint, a project sponsored by Dulux for over 30 years. For a small fee, Community RePaint may be able to take your usable leftover paint and make it available to local charities, community groups, and low-income families so they can affordably add colour to their spaces and lives.
