Cementone has launched a new Cortexa online training module for its Plasterer’s Stabilising Primer.

Designed to give merchant counter staff grounding in the key benefits and selling points of the product, the course can be accessed by merchants through their Cortexa Online Training Academy. It is also available via BMF Campus.

Andrew Hamman, category manager at Cementone, said: “We recognise that equipping merchant staff with product knowledge is one of the most effective ways to help them make sales, and this new online training module will give staff the important facts they need to be confident in selling Cementone Plasterer’s Stabilising Primer.”