IBC has a launched a new version of its brand identity.
According to the busines, the new ID aims to "celebrate its member-first strategy with a refreshed brand and a clean, modern look to make it easier for members to engage with the buying group."
Visually this manifests itself by a softening of the angles in the graphic part of the buying group's logo and a change in the colours of the three dots it includes (from grey, red and blue to grey, teal, and navy blue). The letterform and corporate red remain unchanged.
Earlier this year, IBC completed its first customer insight project. A research agency was commissioned to talk to IBC members and understand their views on the buying group and their individual business needs, to ensure IBC continues to provide everything its members need to grow and develop their businesses.
A key finding from the research was how important it is for IBC to communicate with its members, with 92% of them saying they wanted to receive promotions and offers from IBC by email on a regular basis.
Stuart Stockley, Managing Director of IBC Buying Group, explained: “We understand how important communication is in ensuring our members understand the many benefits of working with IBC.
“We want them to take advantage of our great prices and the exclusive promotions we offer with our supplier partners, and that means sending them the information in a clear, straightforward format to help them make key decisions without delay.
“That’s why, after listening to our members’ feedback, we have updated our branding to give it a fresh, modern look.”
IBC is now updating all its marketing materials, both in print and digitally, to reflect this new brand, making its communications easier to read and understand to encourage greater engagement between IBC, its members and supplier partners.
