The investment will help pave the way for a hive to be built and a new native colony with a Queen to be formed and introduced to the surrounding environment to work their magic.

Family-owned north west builders' merchant Beesley & Fildes has paid homage to its company name by sponsoring Bees In Our Community, a Cheshire organisation which supports the beloved honey bearing insects.

Beesley & Fildes, which boasts an eye-catching bee logo, selected the honey bee sponsor package to assist this small, not-for-profit initiative which aims to breed and maintain a sustainable supply of bees.

The investment will help pave the way for a hive to be built and a new native colony with a Queen to be formed and introduced to the surrounding environment to work their magic.

As part of the sponsorship, Beesley & Fildes, which is headquartered in Huyton, received 100 jars of pure raw honey from the Nantwich organisation, which it intends to give to customers as gifts this Christmas.

To fill just one eight ounce jar of honey involves one million flower visits, the collection of four pounds of water by the bees and around 25,000 miles of flying, which is equivalent to travelling around the globe. Each teaspoon of honey produced represents the lifetime’s work of 12 honey bees.

James Beesley, Commercial Director for Beesley & Fildes, said: “We were keen to support a regional charity in the run up to the festive season and when we found Bees In Our Community and the charming link to our company name, we simply couldn’t say no.

“The added bonus is that this is all for a wonderful cause. Bees are vital to the environment and achieving biodiversity so we’re only too happy to create a buzz around this community-focused endeavour.”

The donation for Beesley & Fildes, which has 11 branches throughout the north west and North Wales, will help to increase the number of near-native and locally-adapted bee colonies across the region. This is with the overall aim of creating 300 sustainable bee hives throughout the area.

Bees In Our Community’s eco-friendly hives are made from recycled wood, including old pallets and scaffold planks, and the organisation provides a sponsorship certificate and regular updates about the progress of the bee colonies to all sponsors.

In addition to sourcing the materials and building the hives from scratch, Bees In Our Community offers mentoring to new beekeepers and aims to educate people on the importance of bees to the wider environment.