Beesley & Fildes has strengthened its partnership with specialist manufacturer VPI to expand its render offer across the North West by appointing Jack Rouse as its first Render Sales Development Manager.

Building on a two-year relationship, Beesley & Fildes now stocks VPI’s full UK product range at its Widnes and Chester branches to meet the needs of customers across Merseyside, Cheshire and North Wales.

To support the expansion across the North West, Beesley & Fildes has appointed Jack Rouse as its first Render Sales Development Manager, and has invested in new tinting machinery in their Walkden branch. The equipment, which can process six litres per minute, can create coloured render while customers wait.

Before joining, Beesley & Fildes, Rouse spent two years at Vivalda, working in internal sales.

James Beesley, Commercial Director at Beesley & Fildes said: “In recent years, there has been a notable shift towards rendering as it provides a cost-effective alternative to brickwork. The wide variety of finishes available adds to its appeal with the ability to create visually impressive façades on contemporary homes.

“Jack’s arrival is key to raising awareness of our full render portfolio and ensuring both new and existing customers have everything they need for a successful, cost-effective rendering project.”

Speaking about his appointment, Rouse added: “This role is a great opportunity to build on the success of our render offer in Walkden, which attracts customers from across Greater Manchester. There is huge potential to expand our client base in the other regions with the quality of VPI’s products and our strong customer service key selling points.”