Glenn Payne will spearhead the expansion of its business in the specification, housebuilder and developer channels.

British bathroom specialist Aqualisa has hired Glenn Payne as Director of Sales within its specification division.

In this new role, Payne will spearhead the expansion of its business in the specification, housebuilder and developer channels.

Payne joins Aqualisa from construction materials company Knauf, where he held the position of Head of Sales for the UK and Ireland.

With a career spanning more than 20 years in the construction product, KBB and furniture industries, Payne brings extensive experience in sales strategy development, with an established track record in new business generation, building key stakeholder relationships and driving profitable revenue growth.

Payne will accelerate the specification project pipeline and increase conversion ratios, with plans to expand the sales team and lead the Aqualisa, Elisa and Gainsborough brands into new sectors.

Payne said: “It’s a particularly exciting time to be joining Aqualisa. The company’s powerful heritage in bathroom innovation, as well as its solid reputation for reliability and customer service, makes it an exceptional brand.

"I look forward to being able to advance its presence in the specification channel throughout the value chain, and increase the team’s coverage to a national level. This is an outstanding opportunity to extend Aqualisa’s business in the property development, architectural and specification arena.”