London-based roofing merchant Alltype Roofing Supplies has launched a specialist building plastics division, diversifying its products and services beyond roofing for the first time.
Building Plastics On Demand will specialise in facias, guttering, roofing, plumbing, drainage and outdoor living products from specialist brands such as Polypipe and Brett Martin. This will be alongside products from CureIt, Soudal, CT1 Velux, PolyPipe and Res-Tec in addition to the company's established range of roofing solutions. Alltype’s product category diversification is part of a growth strategy pursued by the business since joining National Buying Group in 2019.
Technology is a major part of the company’s strategy with live stock information, click and collect services, online account management with bespoke trade pricing, live quoting functionality and delivery tracking all being part of the service provided. Customers can engage with Alltype on all web-enabled devices, making Alltype a fully digital merchant.
Building Plastics On Demand will be based at a brand new 10,000ft2 facility in Gravesend, ideally placed for distribution into London and the home counties, in what is intended to be the first of multiple Building Plastics On Demand branches. As a result, all 13 existing Alltype Roofing Supplies branches will offer products from the Building Plastics On Demand range to their existing customers.
The division will be led by Ian Ironmonger and Alan Knuckey. Ironmonger has 34 years of industry experience, having previously been UK Sales Director at FloPlast. Knuckey has been part of Alltype for over 20 years, providing extensive experience in the merchant sector.
Vince Bick, Managing Director at Alltype Roofing Supplies, said: “The launch of Building Plastics On Demand is an exciting milestone for Alltype. Offering a raft of plastic-based building products, we’re not only able to expand into verticals closely connected to roofing, but to offer our customers completely new categories too.”
About the launch, Ian Ironmonger commented: “Opportunities to join a business with plans as ambitious as Alltype’s don’t come around very often, so I’m thrilled to be able to play my part in such a major milestone for the business. The support we’ve been given from NBG has made more deals possible and provided us the chance to receive guidance from industry experts has been absolutely invaluable to us.”
