Acoustic, fire and thermal insulation product manufacturer AIM has appointed Chris Dale as Business Development Manager – North.

Liaising with insulation distributers, builders’ merchants and their installer customers, Dale will be responsible for customer and installer relationships in the Midlands, northern England and Scotland. He will work hand in hand with contractors, funnelling project requirements through an aligned distribution network.

The appointment is part of a major investment in sales and marketing at Acoustic Insulation Manufacturing, known as AIM.  The recruitment of an equivalent role for the south of England and for a specification sales manager is underway.

Dale joins AIM following three years managing specification sales in the Middle East, including passive fire protection products, a key product category for AIM. Prior to that, between 2013 and 2019, he was National Key Account Manager for insulation products for ROCKWOOL UK and, between 2002 and 2013, Area Sales Manager for joinery products, including doors, windows and staircases, for JELD-WEN UK.

Ian Exall, AIM’s Commercial Director, said, “I am super excited that Chris is joining AIM at this exciting time.  We have spent two years investing in our product range and marketing support so that our expanded sales team will have the tools to take the business to the next level.”