Actis launches “how to” guides on YouTube
Published: 10 September, 2014
Actis has launched its own English YouTube channel containing helpful videos showing how to install its insulation products in a variety of scenarios.
The company’s marketing manager, Stephane Renot, explained: “The launch follows the success of the company’s French YouTube counterpart which has so far received more than half a million views from installers on the continent. One particularly popular video stars well known French journalists and TV presenters “Fred et Jamy” who explain the physics which make Actis products so financially and environmentally beneficial.”
Merchants are already saying the existence of the English step-by-step guides is making a big difference to sales – with installers opting for the products once they see how quick, clean and easy they are to use.
The easy to follow videos show the process from cutting the fabric to the finished article, giving valuable hints on how to ensure the products are correctly used to avoid thermal bridging and achieve the best possible U-value.
The YouTube channel also contains an in-depth case study and a video explaining the ethos behind the creation of Actis insulation and detailing its extensive research and development processes. It also provides information on the latest dual performance Hybrid range with information on how products are suited to particular situations.