For many homeowners, security is often an afterthought and they only tend to invest in it reactively – for example, following a break-in. However, initiatives such as National Home Security Month (NHSM) are helping to change this.
Running throughout October, NHSM will put home security under the spotlight. As demographics show that a significant number of consumers prefer to use a professional to fit products, rather than trying their hand at DIY, this is expected to deliver associated benefits for merchants and their customers, driving demand for professionally installed security products.
The campaign will focus on a different aspect of home security each week, including door and window security, protecting valuables, outdoor security and future home security.
By planning ahead and giving greater prominence to security products in branches throughout October, merchants can take advantage of opportunities in the sector during what is traditionally regarded as a peak time for sales of security products.
To find out more about NHSM, visit www.homesecuritymonth.com.
David Herbert is head of marketing at Yale.