J.M.Blake Associates reveals kitchen product purchase behaviour

Published:  26 August, 2014

J.M.Blake Associates has put together an infographic based on research into the purchasing behaviours of 500 UK homeowners, all of whom had purchased a complete new kitchen.


Highlights from the findings include:

  • Seventy-five percent of respondents chose to purchase from a retail outlet where they "could see and touch the products in the showroom"

  • Consumers love their ovens - 86% purchased an oven as part of their kitchen refit

  • Less than 10% of respondents were interested in shopping for kitchen products which were in a sale or on special offer

  • Online reviews are more influential than verbal recommendation in five out of eight kitchen product categories.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.