J.M.Blake Associates reveals kitchen product purchase behaviour

Published:  26 August, 2014

J.M.Blake Associates has put together an infographic based on research into the purchasing behaviours of 500 UK homeowners, all of whom had purchased a complete new kitchen.

(CLICK TO VIEW FULL INFOGRAPHIC)

Highlights from the findings include:

  • Seventy-five percent of respondents chose to purchase from a retail outlet where they "could see and touch the products in the showroom"

  • Consumers love their ovens - 86% purchased an oven as part of their kitchen refit

  • Less than 10% of respondents were interested in shopping for kitchen products which were in a sale or on special offer

  • Online reviews are more influential than verbal recommendation in five out of eight kitchen product categories.

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