Winter Wonderland Gift Scheme

Published:  15 August, 2014

This festive season all UK merchants are being treated to an extra Christmas treat under the tree, as Carl Kammerling International announces its biggest ever seasonal promotion – Winter Wonderland.

Stuffed fuller than Santa’s sack, the four-month-long promotion features star buys from C.K tools, C.K Magma, Kasp and Avit, with discounts of up to 60%, as well as a brand new Winter Wonderland Gift Scheme.

Tiered in Bronze, Silver, Gold and Platinum packages, customers placing orders, up to 12 December, will be rewarded the more they spend. With gifts in the scheme up to the value of £250, including everything from wine and beer hampers to mountain bikes and 32-inch HD LED TVs, Christmas is definitely coming early thanks to Carl Kammerling.

The year’s best selling lines have been packaged into ‘gift’ ideas, along with never before seen products - including 12 ‘special purchase’ items from the Avit, C.K tools and C.K Magma ranges.

Running on a WIGIG basis, these must-have gifts have been selected for their price points, and include the Avit Plastic Organiser (£12.99 retail inc VAT), Avit Professional Organiser (£19.99 retail inc VAT), Avit Folding Hand Truck (£29.99 retail inc VAT), C.K Autoload Ratchet Screwdriver (£14.99 retail inc VAT) and additions to the torch range, the C.K 8 LED Pocket Inspection Light (£3.99) and C.K 10W Rechargable Site Lamp (£39.99 retail inc VAT).

Making a welcome reappearance into the promotion is the C.K Magma clothing items, including a polo shirt, a waterproof body warmer and brand new items, such as a baseball cap and a hoodie with an adjustable hood.

Retailers can benefit from free gifts, or pocket a further discount when buying two selected items for a special Christmas price. The 15 value added products include the C.K tools Twin Pack Saw with free Gel Tape, the Triton XLS Screwdriver and Voltage detector pack and the new XT Tape with free C.K Magma tape holder.

Kicking off in September, but with a bumper presale period running now, the promotional campaign finishes on 31 December.

With four levels of promotion available, merchants have the flexibility to choose the package that’s right for them, dependent on their required order levels. All the packages feature free marketing support, assisting merchants in increasing awareness of the promotions and help drive those sales.

A newly designed consumer catalogue has also been introduced, along with customer testimonials and a new 30-second consumer video, which can be played in-store or online.

Bringing festive cheer to retailers’ stores, Carl Kammerling has also introduced a striking range of point of sale (POS) solutions to influence consumers at the point of purchase. Fully stocked with top products, the Winter Wonderland POS kits include a new Christmas themed reversible countermat/poster and window sticker. An additional leaflet dispenser is also supplied, with 100 consumer leaflets.

With the existing loyalty scheme for Hotbox customers proving extremely popular, a similar scheme has also been introduced for the Winter Wonderland promotion to encourage further uptake and higher spending.

The latest round of the Christmas promotion benefits from the same ‘easy-to-order’ format, as previous seasonal activity – stockists simply enter the quantity chosen on the order form, fill in their details and fax or email back to Carl Kammerling International to benefit from the savings across the ranges. Online trade accounts can also order the Christmas products from the promotion section on the company’s website.

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