Armstead Trade tour brings smart choices to decorators

Published:  14 August, 2014

AkzoNobel, the company that manufactures Dulux Trade paints, has celebrated the launch of its newest brand - Armstead Trade with a UK-wide campaign.

Throughout July, Armstead Trade brought its smart choice brand ethos to life with a touring diner van, a smart choice quiz, and a whole host of in-store and online competitions.

The Armstead Trade diner van travelled across the county visiting 25 stores - with decorators and merchants tasked with making the tough choice for their breakfasts – sausage or bacon, red or brown sauce? Everyone who took part was also given a £5 off voucher for Armstead Trade products to be used in store that day.

An in-store quiz put customers through their paces on a range of ‘smart choice’ questions, and on Twitter, decorators were rewarded for sharing their #smartselfies.

The tour also coincided with the second batch of printed literature from the brand, which included a commercial colour scheming brochure: a tool which provides ready-made colour schemes to be used in a range of commercial environments and sectors. In addition to this, Armstead Trade has also launched a new colour card which can be used by decorators to recommend colours to their customers.

Alex Briggs, senior brand manager at AkzoNobel, said: “We wanted to celebrate the launch of the brand and reward our customers for taking part in the campaign, and the UK-wide diner van tour allowed us to do just this. By giving decorators the chance to get the inside track on the Armstead Trade range, we could help them make smart choices about which products will help them achieve a quality finish within budget.”

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