Merchants urged to back National Home Security Month
Published: 11 July, 2014
National Home Security Month is back in its second year, helping to drive sales of security products for merchants throughout autumn and winter.
The Yale-supported initiative is designed to create awareness around home security across the UK. It will run throughout October, featuring a series of hints and tips to highlight the way consumers can keep their homes, families and possessions safe.
Home Security Month will feature four weekly themes focusing on a different aspect of security and providing support for merchants and their customers. Customers will learn how to ensure their door and window security is up to standard, what the future holds for home security and look at some of the latest security gadgets.
Yale's head of marketing David Herbert said: “Statistically, domestic burglaries increase by around 20% during the darker months, making it a peak time for sales of home security products. National Home Security Month is designed to help merchants take advantage of this, highlighting the importance of keeping properties and valuables safe to help drive consumer demand.
"Last year was a huge success, attracting backing from 36 supporters including major DIY retailers, charities and industry bodies. We’re looking forward to working with merchants again this year to make National Home Security Month bigger and better than ever.”