Armstead Trade launches new resources

Published:  07 July, 2014

Armstead Trade, the new brand from AkzoNobel, has released new printed literature to help merchants drive sales.

Merchants can now benefit from a new product and colour card, which showcases the entire range of colours and products available. The guide is a useful tool for staff training, and can assist merchants in ensuring they are helping customers identify a package of products that will deliver a quality finish.

In addition to the card, merchants will now be able to direct customers to the Armstead Trade landing page on the Dulux Trade Paint Expert website, which provides 24-hour access to downloadable product and colour information.

Suneal Gill, brand manager at Armstead Trade, explained: “The new tools will help merchants to better understand the range and benefits of Armstead Trade, which in turn will help them offer the best possible service for their customers.

“When budgets are tight, it’s even more important for decorators to make an educated decision, and to be sure they’re getting dependable quality at the right price. A great in-store experience, backed up by sound, knowledgeable advice from their merchant, is key to helping them choose the correct products for the job."

As part of the new range of resources, Armstead Trade has also launched a new Specifier Guide to assist painting contractors in recommending the right products and colours to commercial clients.

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