Major rebrand for SIG Roofing & Roofline

Published:  02 July, 2014

After months of in-depth market and customer research, SIG Roofing & Roofline has announced a corporate rebrand and restructure to its operations.

SIG Roofing & Roofline is now known as SIG UK Exteriors. In total, 45 brands have been amalgamated to form this newly created company. It is currently going through a transitional phase of one year, whereby local brand identities will sit alongide the flagship SIG logo.

Philip Johns, managing director of SIG UK Exteriors, said: “In what is seen as one of the most ambitious developments in recent years, the rebrand and restructure are the positive outcomes of our broadening footprint in the roofing and building plastics market, and our continued growth and increasing recognition and reputation.

“By presenting a cohesive and unified brand structure, we have taken a logical step that will enable both customers and end users to easily identify and connect with our comprehensive portfolio of brands, products and services. The transitional phase will help ease our suppliers and customers through this major change.

“Our mission is to create confidence in roofing and building plastics. ‘Make it Happen’ is built on our key values of commitment, confidence, connection and creativity, and these stem from our vision of providing unified brands with a complete customer proposition.”

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