Siniat launches five-year roadshow to support SMEs

Published:  01 July, 2014

Siniat has launched a five-year nationwide roadshow to help small and medium enterprises (SMEs) gain knowledge and skills to enhance their reputation and increase revenue.

The exhibition-themed roadshow will tour builders' merchants across the UK offering practical support and guidance on how to meet building regulations, educate property owners on high specification products, and how to tackle issues including fire, noise and moisture.

The roadshow will offer in-person advice, practical field notes, free WiFi and the chance to have your photograph taken as a Yeti.

Steve Brown, trade marketing manager at Siniat, said: “We’re taking a light-hearted and eye-catching approach to try and make sense of the complex issues facing SMEs. For us, the key is doing this in a way that really captures interest and makes builders want to take five minutes out of their day to improve their knowledge.

“The reality is that Government policy, changes to building regulations and increasingly savvy property owners are all combining to put SME builders under growing pressure to find new solutions to testing conditions such as cold, noise and damp. This roadshow is all about providing practical knowledge and training, and ensuring builders have the confidence to recommend the best solution to the challenge at hand, not just the cheapest.”

Customer marketing director at Buildbase David Palmer said: “Many of our customers have busy schedules and limited time for training. By setting up at our sites, Siniat’s roadshow approach recognises this, and takes the training and practical support direct to the builder. We’re sure there’ll be significant demand from SMEs for this type of hands-on, easy access support that helps them get the job done – and the photo opportunities should be good fun too!”

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