Research shows marketing budgets set to grow this year

Published:  27 June, 2014

Marketing budgets are set to grow this year in 58% of companies responding to a recent survey while 33% are expecting to increase their headcount.

The May 2014 'State of Industry' barometer published by Leading Edge, was completed by senior executives from across the construction supply chain.

The research indicates that 57% of companies expect to see no change in their marketing headcount, with 10% expecting to make decreases.

Director at Leading Edge Mel Budd said: "The findings show that a majority of companies are planning to increase marketing spend although are more cautious about additional recruitment.

“London and the South East remain the regional engines for growth over the next 6 months, but the rise in expectations for Scotland seen last quarter have not continued. The other regions, such as the Midlands, are expecting some growth, but less than previously expected.”

“Aggressive low prices remain common with 50% of companies saying this would impact on their chances of winning work over the next 6 months. Also, 39% of companies believe a lack of key staff is likely to restrict sales growth”.

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