BeA makes World Cup charity donation

Published:  27 June, 2014

With the 2014 FIFA World Cup Brazil now in full swing and people gripped by football fever, BeA has shown its support for a football-focused charity closer to home.

Street League is a nationwide charity that uses football to engage with – and enhance the lives of – young people from disadvantaged backgrounds. It works with those aged from 16 to 25 who are not in employment, education or training (NEET).

Located in 11 regions across the UK, the charity runs structured football and education ‘Academy’ 8-week programmes, which enable those attending to play and indulge their passion for football, while enjoying access to vocational training specifically designed to enhance their employability. Topics include teamwork, communication, goal-setting and even CV writing and interview techniques.

John Mercer, managing director at BeA, explained: “BeA found itself with 100 Adidas 2014 World Cup replica footballs which were originally destined to be used as part of a sales promotion. After internal discussions, however, we felt we wanted to do something more socially beneficial with them instead, in keeping with BeA’s strong CSR policies and also to celebrate this year’s World Cup.

“After discovering Street League and learning of their important work, we knew there was no better recipient. We’re confident this charity will use the balls to a much greater and worthwhile effect.”

Stephen Hughes, operations manager (Manchester) for Street League, said: “The balls donated by BeA look fantastic and I’m sure they’ll go down an absolute storm with the young people we work with.

“As a charity, Street League relies heavily on the support of businesses, organisations and individuals, and gestures like BeA’s are very much appreciated. The company joins a growing list of Street League supporters who are all committed to changing lives through football.”

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