F & P Wholesale’s mobile bathroom showroom success
Published: 24 June, 2014
The F & P Wholesale mobile bathroom showroom has now completed its tour of the UK, having made pit stops at the company’s nine distribution centres nationwide allowing customers to explore the new bathroom product collections first hand.
Having begun the tour on Tuesday 6 May in Bedford, the mobile bathroom showroom has since travelled more than 1,000 miles to showcase hero products from the new Rina and Fresssh ranges. In addition, each product within the ‘Bathrooms by F & P’ collection is backed by a ‘One Tomorrow’ next day delivery promise and strong customer service proposition.
Shane Knight, category director for Bathrooms at F & P Wholesale, said: “We have been so impressed with the response from customers when visiting our mobile bathroom showroom and the product collections on board. With account managers on hand to discuss the products in more depth, it created a really unique experience for customers and ensured they have the knowledge to confidently recommend the Fresssh and Jika ranges to their own customers.
“We also had a number of customer requests to take the mobile showroom to their branches, so we did. The tour was extended by a week to enable customers to host the showroom at their branch for the day, allowing installers to also take a closer look at the new products on offer, which was also really well received.”