The Cromar Crew, a team of seven members from Cromar Building Products’ sales and marketing team are on a mission to complete ‘Tough Mudder Yorkshire’ on behalf of Cancer Research.

The event, which will take place on 3 August, involves running a 20km obstacle course over rough fields, through dense woodland, streams and pools of thick, heavy mud and clay.

By pushing teams to the absolute limit of physical endurance, it’s not about the finishing time, but finishing at all. Obstacles have evocative names such as ‘Arctic Enema’, ‘Boa Constrictor’, ‘Electric Eel’ and ‘Balls to the Wall’, so this will be one event where team members will earn every penny of sponsorship pledged.

If you would like to sponsor the Cromar Crew team, you can do so by visiting: www.justgiving.com/cromarcrew. The company will match the total value of all money raised.

Sales director and team captain, Daniel Marshall, said: “It is going to be a real test of mental toughness just training for the event itself.”

The Cromar Crew will be posting regular updates on www.facebook.com/cromarcrew, culminating in photos on the day.