Alpha Heating Innovation welcomes Paul Ricketts as a new technical sales manager, covering London and all areas within the M25.

Mr Ricketts brings over 26 years of sales experience to the role, including time spent within various industries including kitchens, bathrooms, tiles and adhesives.

For the past nine years, Mr Ricketts has worked for a number of well-known boiler manufacturers as a key representative for the London Orbital areas, establishing close relationships with merchants and installers alike, while gaining a solid understanding of their needs and market trends for the capital.

“With 26 years worth of experience, 17 of which have been specifically in field sales, I am perfectly positioned to further increase awareness and visibility of Alpha’s energy efficient products within the London Orbital area. I will work closely with merchants and installers, using local and industry knowledge to build on existing relationships and creating new and long-lasting partnerships within the industry.”

Mr Ricketts will also be updating and educating merchants and installers within this zone on Alpha’s wide range of boilers and latest product offering.