Sika Everbuild: building for the future
Published: 31 March, 2014
In June 2013, global construction chemical company Sika acquired Everbuild Building Products, manufacturer of sealants, adhesives, fillers and building chemicals. Following the successful acquisition, Sika and Everbuild are set to combine their sales, manufacturing, marketing and distribution activities to bring an extensive range of products – including sealants, adhesives, building chemicals and admixtures – into the builders’ merchant and DIY market.
The combining of these brands will officially take place from 1 April 2014, when both Sika and Everbuild products will be supplied from the Sika Everbuild sales office, warehouse and logistics centre in Leeds. Everbuild and Sika are already well established and trusted names within the building trade and both are looking to develop in areas where new target markets have arisen since the acquisition.
Ivo Schaedler, general manager of Sika Everbuild, said: “Both Everbuild’s and Sika’s customers will benefit from a wider product portfolio and excellent customer service from our site in Leeds. The merge of Everbuild and Sika complements each other’s business and will further strengthen our position in the UK and Irish merchant channel.”
As the two brands combine, customers of both can rest assured that the same high service level will be provided, with both product ranges being available from the dedicated sales team. David Seymour, head of marketing at Sika Everbuild, said: “The merging of the Sika and Everbuild sales, marketing and distribution activities brings significant opportunities for us to offer merchants, trade distributors and the DIY industry a wider product range from two of the most recognised brands on the market. The Leeds site is equipped to offer outstanding levels of customer service that I believe both companies’ customers will benefit from; in particular the access to Sika technology in the areas of PU, waterproofing and concrete will add value in our new product programme in the future.”
The ability to order Sika and Everbuild products from one source will greatly benefit customers as products previously unavailable will now become attainable thanks to the merge. Greg Senior, head of sales at Sika Everbuild, said: “The merge makes perfect sense. We can now offer the largest range of merchant and specification products, all available from the same order point. The Sika and Everbuild products will all be delivered on the same pallet and using the same paperwork, making the accessibility of both product ranges a great benefit to all of our customers. As I said, it makes perfect sense!”
To support the new venture, updates to the Everbuild website will be carried out to include the extensive Sika product range, giving customers the opportunity to easily place orders for the newly available products. Customers will also have the option to download all technical and safety data sheets, as well as ordering an array of Sika point of sale including leaflets, display stands and counter top displays to help promote the products in store.
For any further information regarding the new Sika Everbuild merge, please contact your local sales representative, call the Sika Everbuild sales office on 0114 240 2424 or visit the Everbuild website at www.everbuild.co.uk.