Speaker Profile: Paul Alexander
Published: 10 March, 2014
Paul Alexander is co-founder and Group CEO of customer insight company Beyond Analysis. Since being established in 2007, it has grown into an award-winning, highly successful strategy business.
With a background in econometrics and advertising, Mr Alexander was an early believer in using the power of data to transform a business. Beyond Analysis enables its clients to use data-led insights to replace guesswork and wishful thinking with understanding and rigour.
As a result, clients can confidently take the precise customer-centric actions that generate extraordinary growth for their business – whether that relates to managing store investment, improving logistics, or maximising return-on-investment from marketing communications activities.
Mr Alexander is an industry expert whose opinion is sought by businesses, marketing organisations and media across the world. He speaks at major industry events and is regularly quoted on how data can be used to deliver measurable results in titles such as the Huffington Post, Retail Week, and The Times.